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BNPL Comparison

Tabby or Tamara: Which BNPL option fits your store in ?

⏳ 4 min read Last updated:

If your goal is to improve conversion and increase average order value, BNPL matters. This guide shows when to choose Tabby vs Tamara and how to validate the setup before launch.

💡 Practical rule:

Start with one BNPL provider for 30 days and track three metrics: checkout completion, average order value, and cancellation rate.

On this page

  1. Quick comparison
  2. Use this if…
  3. Activation steps
  4. Verify it works
  5. Official sources

1) Quick merchant comparison

Criterion Tabby Tamara
Local market fit Strong adoption in fashion and lifestyle categories Strong presence across broader retail categories
Activation flow Usually simple through platform app/integration Similar flow, with merchant verification requirements by segment
Typical use case Fast mobile-first checkout with mid-sized baskets Higher basket flexibility and broader installment positioning
Pre-launch validation Confirm method visibility + real order completion Run same validation and compare conversion impact

Fees and approval rules can vary by business type and volume. Always confirm current terms on official merchant pages.

2) Use this if...

Choose Tabby if:

  • Your products are mostly mid-ticket and need faster checkout confidence.
  • Your audience is mobile-heavy and highly responsive to simple payment UX.
  • You want to test BNPL quickly with low setup complexity.

Choose Tamara if:

  • Your average order value is higher and installment clarity matters more.
  • You are expanding into multiple product lines and need broader BNPL coverage.
  • You want to compare BNPL performance across different customer segments.

3) How to activate BNPL in your store

  1. Open payment settings in your store admin (Salla/Zid).
  2. Select your BNPL provider and submit core business details.
  3. Complete merchant verification/KYC requirements.
  4. Enable BNPL at checkout for customers.
  5. Add a short "pay later available" note on relevant product pages.

4) How to verify it really works

  • Run a full end-to-end test order and confirm BNPL appears at checkout.
  • Confirm order status is logged correctly in your admin panel.
  • Verify customer and merchant notifications are delivered.
  • Review at least the first 30 BNPL orders to measure real impact.